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Business Model Canvas

The Business Model Canvas (BMC) is a Lean Startup template for developing and documenting new or existing business models.

Alexander Osterwalder developed this template based on his earlier work on business model ontology.

It allows you to create a business plan on a one-page canvas. The canvas has nine building blocks: Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partnerships, and Cost Structure.

You can find a detailed explanation in his bestselling book "Business Model Generation."

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Business Model Canvas
Lean Canvas

Lean Canvas

The Lean Canvas is a Lean Startup template for developing and documenting new or existing business models. It is adapted from Alex Osterwalder’s Business Model Canvas and optimized for early-stage startups.

This canvas is a 1-page business plan template that helps deconstruct your idea quickly and into key assumptions, focusing on finding the riskiest aspects that need attention. It emphasizes problems, solutions, key metrics, and competitive advantages.

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Product Market Fit Canvas

Product-market fit is a measure of how a product or a service satisfies market (customers) demands. It is organized into two categories, the left column identifies the customer's fields, and the right one represents the product fields.

On the customer side, customer jobs, problems, and needs as well as channels and user experience. The product side asks for alternatives (competition), key features of the product or service, and values for each channel & key metrics.

Sources indicate that it was created by a group of innovation practitioners from all around the world. Other sources suggest that it belongs to the Lean Startup / Lean Stack Customer Development Approach by Steve Blank: 2. Step Customer Validation.

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Product Market Fit
Product Vision Board

Product Vision Board

Created by Roman Pichler, the Product Vision Board is a simple tool that helps you capture your product vision and product strategy. It focuses on the Vision, Target Group, Customer Needs, Product Features, and Business Goals.

This board helps you capture assumptions about the product's users and customers, the needs to address, the key product features, and the value the product should create for your business.

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